Our team

Frank Herrera is a co-founder and managing partner of the firm.  Frank has assisted businesses of all sizes with their trademark matters from the most basic trademark search clearance opinions to worldwide trademark filing to federal litigation appeals.  He is the founder and architect of the firm's robust file management and database systems which provide unique and invaluable insights into client matters. 

While Frank is recognized as a leading attorney in the cigar industry, he has assisted clients in a wide range of industries such as coffee, beer and spirits, textiles, boats, software, food, and many others. 

Over the past several years, Frank was retained for national speaking engagements for his unique insight into the FDA's regulation of tobacco.

Frank has extensive experience with the United States Patent & Trademark Office's Trademark Trial and Appeal Board resulting in precedential opinions on unique points of law. 

Admitted to: 

Florida 2001 (all Florida State Courts)

United States District Court for the Southern District of Florida

United States District Court for the Middle District of Florida

United States District Court for the Northern District of Florida

United States Court of Appeals for the Eleventh Circuit

United States Court of Appeals for the Fifth Circuit

United States Court of Appeals for the Federal Circuit

Gustavo "Gus" Sardiña, Esq. is, first and foremost, a business lawyer and counselor who takes a commonsense approach to advising clients on their present goals without losing sight of each client's long term best interests.
 

Gus is an experienced litigator with a diverse practice representing clients before United States District Courts, Florida State Circuit Courts, the United States Eleventh Circuit Court of Appeals, and the United States Patent and Trademark Office’s Trademark Trial and Appeal Board (TTAB). Such representation has included cases related to trademark infringement, real estate disputes, copyright infringement, counterfeiting, unfair competition, breach of contract, a variety of commercial and business disputes, Americans with Disabilities Act (ADA) violations, and related causes of action through all stages of litigation.
 

Gus also has considerable experience assisting clients with a number of different business matters including drafting and negotiating various contracts including commercial leases, purchase and sale agreements, joint venture and partnership agreements, corporate operating agreements, licensing agreements, assignments, covenants not to compete, non-disclosure agreements, work-for-hire agreements, and related matters.
 

Prior to re-joining H New Media Law in 2018, and after more than a decade of practicing law, Gus served as the Director of Leasing, Tenant Relations and Acquisitions, as well as In-House Counsel for a local real estate investment and management firm holding and/or managing approximately 1,000,000 square feet of grocery anchored retail properties throughout Florida.

Elissa Noyes was licensed in Georgia in 2022 and spends her time assisting clients with worldwide trademark and FDA matters.  

Prior to joining the firm, Elissa was a health care professional with HCA.  She was first an E.R. nurse in one of HCA's busiest emergency rooms and then became the Administrator for Emergency Services for several facilities.  Elissa received a Masters in Business Administration in 2014.  She is well versed in healthcare law and legal matters relating to hospital administration.  

We have long-standing relationships with law firms around the world. Our trusted foreign associates assist us with client needs on a daily basis.